Roofing lead capture and follow-up

281 Roofing Lead System

One connected system for capturing, responding to, following up with, and tracking roofing opportunities without pretending to replace specialized roofing software.

01CALL
02INSPECTION
03ESTIMATE
04FOLLOW-UP
Lead → Inspection → Estimate → Booked work
01Lead captured02Inspection pursued03Estimate followed04Source measured

Why this matters

Roofing leads should not be scattered across calls, texts, forms, and spreadsheets.

Roofing opportunities arrive through storm campaigns, Google searches, Meta forms, referrals, yard signs, website requests, and direct calls. When inspections, estimates, follow-up, and ownership live in separate places, the team loses speed and management loses visibility.

01Faster response to new roofing inquiries02Inspection and estimate activity visible03Persistent follow-up without staff guesswork04Clearer lead-source and pipeline reporting

What can be included

Connect the lead and customer-acquisition side of the roofing business.

The exact scope depends on the current tools, team, budget, compliance needs, and how much of the implementation you want handled.

01

Missed-call text back

Missed-call text back is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

02

Website and Meta lead capture

Website and Meta lead capture is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

03

AI call-answering option

AI call-answering option is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

04

Inspection booking

Inspection booking is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

05

Roofing lead pipeline

Roofing lead pipeline is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

06

Estimate follow-up

Estimate follow-up is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

07

No-response nurture

No-response nurture is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

08

Storm campaign follow-up

Storm campaign follow-up is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

09

Review requests

Review requests is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

10

Lead-source reporting

Lead-source reporting is connected to the roofing lead source, inspection or estimate stage, assigned owner, and next follow-up action.

How the work moves

Capture every source. Respond and qualify. Book and pursue. Measure the opportunity.

1

Capture every source

Connect calls, forms, Meta leads, website requests, referrals, and imported storm lists to one lead record.

2

Respond and qualify

Acknowledge the inquiry, collect roof type, damage, timing, property location, and insurance context when appropriate.

3

Book and pursue

Move qualified prospects toward inspection while keeping no-response and estimate follow-up active.

4

Measure the opportunity

Track source, contact, inspection, estimate, outcome, and next action without presenting sample revenue as a performance claim.

Best fit

Built for teams that need a clearer revenue path.

We work best with businesses willing to examine both the marketing and the process that happens after an inquiry arrives.

01Residential roofers02Commercial roofing companies03Storm-restoration teams04Roofing companies with active ad spend

Frequently asked

Before you commit.

All questions
Does this replace QuickBooks, Xactimate, EagleView, or HailTrace?+

No. The system manages lead capture, response, follow-up, pipeline visibility, and reporting, with integrations to existing tools where supported.

Can this support storm campaigns?+

Yes. Campaign-specific forms, routing, qualification, follow-up, and reporting can be configured around a defined storm market.

Is advertising included?+

Advertising management and media spend are separate from the platform and follow-up package unless specifically included in the proposal.

Can we start with the smaller system?+

Yes. The Contractor Starter is intentionally standardized, while the Contractor Growth System adds managed implementation, AI options, optimization, and support.

Start with clarity

See where roofing opportunities are leaking before buying more leads.

We will review the path from call or form through inspection, estimate, follow-up, and outcome visibility.